Chercher midi àquatorze heures

Expression: Chercher midi à   quatorze heures Pronunciation: [sher shay mi di a kah tor zeur] Meaning: to make something more complicated, make a mountain out of a molehill Literal translation:  to look for noon at two pm Register: normal Notes The French expression chercher midi à   quatorze heures is a quirky way of telling someone that s/he is making an issue more difficult than it needs to be—turning something simple into something complicated. You might use it to mean someone has lost perspective or has gotten so caught up in a project that s/he is overdoing it. The literal translation makes it seem more like youre trying to do something too late or to do something impossible, since of course at 2pm noon is long gone—but thats idiomatic language for you. Example   Ã‚  Ã‚  Cest dà ©jà   parfait, je te dis—pourquoi cherches-tu midi à   quatorze heures  ?   Ã‚  Ã‚  Its already perfect, Im telling you—why are you making it more complicated? Humorous variation: chercher midi à   douze heures - to look for noon at twelve oclock

Should I Earn an Advertising Degree

An advertising degree is a specialized academic degree awarded to students who have completed a college, university, or business school program with a focus on advertising. Types of Advertising Degrees There are four basic types of advertising degrees that can be earned from a college, university, or business school: Associates DegreeBachelors DegreeMasters DegreeDoctorate Degree Although it is not absolutely necessary to earn a degree in advertising to break into the field, many employers prefer applicants who have some college as well as experience in advertising, marketing, or a related field. An associates degree, which can be completed in two years, may be acceptable for some entry-level positions. Employers who are looking for advertising managers generally prefer applicants with a bachelors degree in advertising, marketing, or a related field. A bachelors degree program in advertising can usually be completed in four years. However, accelerated programs are available. Students who have already earned a bachelors degree can go on to earn a masters degree in advertising, which is recommended for advanced positions in the field. Most masters programs take two years of full-time study to complete. After a masters degree is earned, students can continue their education in a doctorate degree program in business or advertising. A doctorate degree is recommended for professionals who are interested in teaching at the university level. Choosing an Advertising Degree Program An advertising degree can be earned online or from a campus-based program. Some programs will focus exclusively on advertising while others emphasize advertising in addition to marketing or sales. When choosing an advertising program, it is important to look at a variety of different factors. First and foremost, you should choose an accredited school. Accreditation ensures the quality of the program and increases your chances of earning transferable credits and post-graduation employment. Other factors to consider include school/program reputation, class sizes, teaching methods (lectures, case studies, etc.), career placement data, retention rates, tuition costs, financial aid packages, and admissions requirements. It is important that you choose an advertising degree program that fits your academic needs. Think carefully about what type of job you want to get after graduation and then evaluate the schools ability to help you achieve your goal. What Can I Do With an Advertising Degree? Advertising professionals can be found in nearly every industry imaginable. Marketing and advertising is a huge part of sales and essential for most successful businesses. Both large and small organizations utilize advertising to launch, grow, and maintain their standing in the business world. As an advertising professional, you could work for one of these organizations. You may also find employment with advertising agencies and consulting firms. If you have an entrepreneurial spirit, you can join the many self-employed advertising professionals who either freelance or run their own business. Specific jobs that are common in the industry include: Copywriter - Copywriters are responsible for the catchy text in advertising. Their job is to write persuasively and convincingly so that customers are attracted to a particular product or service. Most copywriters work for ad agencies and print publications.Advertising Manager - Advertising managers oversee advertising strategy, sales materials, and other aspects of a marketing campaign. They are usually in charge of entire departments or groups of account executives.Advertising Account Executive - These advertising professionals act as a liaison between advertising agencies and their clients. They dont handle the creative side of the business—they focus solely on communication and customer service.Creative Director - Creative directors are experienced advertising professionals. They commonly work for advertising agencies. In addition to supervising copywriters, advertising executives, designers, and other members of the creative team, creative directors design and oversee adv ertising campaigns and deal directly with clients to make sure every need is met.

University of Washington Admissions Free Essays

The challenging family situation I would like to share with you is our move from Korea to the United States. In 1989, my life was changed when my family immigrated to a new country, hoping for a better future. My life in Korea was hopeless, because I was a failing student with not much interest in school. We will write a custom essay sample on University of Washington Admissions or any similar topic only for you Order Now I spent the majority of my time in Arcades, wasting my coins on video games. Rather than studying with my friends, as I had told my parents I would, I obsessed over the games. The only positive aspect to my life was my private computer programming lessons. Programming in Apple BASIC presented me with an opportunity to create my own world. One day, my parents told me that we were going to move to the United States of America, and I developed a strong feeling that my life soon would change forever. After spending eleven years in Korea, our family moved a totally different environment. This I knew would be my toughest challenge to date. As a fifth grader attending a new elementary school in a new country, I felt left out because of my inability to communicate. Some kids assumed that I did not understand them at all, so they made rude remarks about me. I understood them, maybe not completely, but I knew the intent of their messages. All that I had was my Apple II computer at which I just sat and programmed when I came home from school. At home, my parents pressured me to study all of the time, but I was frustrated and wanted to return to Korea. I wanted to go back and talk freely with my friends and play games with them. My parents often told me that they decided to move here because of the educational opportunities, yet I continued to rebel and refused to listen to what they said. Over time, my English improved. I moved on to regular sixth grade classes; some of which were challenging, but tolerable because of my teachers whom were willing to help. I always enjoyed class trips to the computer lab, where I would start programming on the computer. Other kids would start to gather around and treat me like a genius. Before long, I made more friends and found that I was enjoying school. Thoughts of going back to Korea faded, and my grades rose to a satisfactory level. This pleased my parents who now encouraged me to invite friends to dinner. When my friends came over, I became the translator between my parents and my friends. Since then, I often translate for my parents in any occasion where translation is needed. Talking to some adults was intimidating and sometimes embarrassing, but I felt mature and responsible. The rest of my school year went by very smoothly, and my self-confidence grew. Now I help other Korean people with language difficulties, helping them to understand English and American customs. Prior to my arrival to the United States, I thought everything would be nice and easy, but it did not turn out that way. Life was difficult, since I had to learn a new language, culture, and customs. One of the best things I learned was that my parents were right. This experience helped change me from a hopeless kid to a confident and responsible young adult. From this experience, I have learned that if one sets goals, works hard towards those goals, dedicates oneself to those goals, and takes advantage of opportunities presented, they can achieve anything. How to cite University of Washington Admissions, Essays

Effect of Cage Free Labeling on Consumers Sustainability Consciousness

Question: Discuss about theEffect of Cage Free Labeling on Consumers Sustainability Consciousness. Answer: Introduction Cage Free Labelling With the increasing need to protect animals and the welfare of the same, egg manufacturers are now labelling their eggs based on how the hen producing the same are treated. The commonly seen labels are the cage-free, certified organic, pasture-raised, free-range etc. Cage free labelling in particular refer to poultry that is bred in a bran or an aviary but are not allowed outside (Parker, 2015). This labelling helps the customer understand how the hen have been treated. The initiative has originally begun to allow hen to engage in their natural behavior rather than to be forced to produce under commercial circumstances. Actions such as starving the hen to change laying cycle, cutting of the beaks of hens and killing male poultry due to their inability to reproduce have led to a situation where the commercial producers are now abided by the law to follow certain animal welfare standards that vary from country to country (Jones, 2013). Cage free labelling there by refers to hen that ar e grown in a barn but are free to walk and engage in other natural behavior without being starved. Consumer Sustainability Consciousness The consumer is the ultimate reason for the various goods and services being produced. Pleasing the customers is the objective of any given company as the profits incurred are heavily dependent on the same. However, the world today has seen a dramatic change and a rising need to use products that are produced ethically, and in sustainable procedures (Pohjolainen, 2016). Customers today are conscious of their purchases due to the imbalance in the eco-system, the constant changes in the environment and the damage being made to local communities in exchange for raw materials. The era of industrialization proved to come up with its own set of difficulties and to eradicate the same, the concepts of fair trade, local-produce, organic produce etc., are being encouraged. The sense of owing person responsibility to the changes in the environment, the need to purchase ethical products and be a part of a revolutionary product is the driving force of customers today as they grow conscious of the results of their purchases (Sassatelli, 2015). The rise in organic food production is one of the best example for the same. This is the key for the various producers around the world to move to manufacture sustainable products. Consumer Sustainability Consciousness is a psychological behavior which enables the customer to be aware of their part in helping the world be a better place. Effects of Cage Free Labelling on Consumer Sustainability Consciousness The consumers today have become far more aware of each and every purchase they make. The fitness revolution is one of the reason for the same. Consumers are conscious of what they eat, the source of the food, the ingredients, chemicals used, fertilizers used and so on. The same is also encouraged due to the ongoing efforts of people being responsible for their role in a sustainable environment. This includes the products they purchase. Customers make sure that they purchase only those products that are close to their beliefs. A Muslim would not by a product that is not halal or a vegan would not buy a product that has any form of dairy in it. Label reading has hence become a common action when purchasing a product to ensure that they purchase the right kind. Labelling has hence become a key in helping customers pick a product. With the growing need for animal welfare, several activists had made sure that the poultry being grown is not harshly treated for the purpose of commercial gain. Cage free labels thereby ensure a customer that the source of the eggs have been allowed to breed in their natural habitat. They are not forced to reproduce but are left to reproduce as per their own laying cycles. Hence when a customer picks an egg with the cage-free label on the same, the consumer is ensured on the way the producers of the same are being treated. Research Research Related to Cage Free Labelling With all the variety of labels being used today it actually gets pretty confusing for the customer to understand their significance. A detailed analysis of why the cage free eggs are to be purchased is presented in several articles to help consumers purchase the right products (Matthews, 2015). An article from Vox media lists out why cage free eggs have to be used and the general comparison between these and the regular eggs. The FDA itself has taken a keen interest in making sure that the labelling of cage-free eggs is done in accordance to pre-defined norms to notify the customer of the purchase. Another article published by the business insider has listed out the difference between the various kinds of labelling and the understanding of each of this labelling. The awareness today is being spread responsibly by both the media and the producers themselves. There is also significant research done to understand if there is any nutritional benefits of consuming cage free eggs. The answ er is debatable as some claim that the cage-free eggs have no nutritional value in regards to fatty acid, cholesterol, and vitamin A and E composition (Anderson et al., 2011). While there are other reports that claim the contrary (Joanna, 2003). Research Related to Consumer Sustainability Consciousness This concept is gaining rapid importance as the consumers inclination towards sustainable products is constantly growing. A famous article called cannibals with forks may the beginning for research in this topic tapping the humane part of the brain of consumers. This concept in general is believed to be a five dimensional construct of Sense of Retribution, Access to Information, Labelling and Peer Pressure, Health Issues and Crisis Scenario. This is commonly integrated with the triple bottom line perspective of services (de, 2015). Research has also been made to understanding the economic dimensions that would be influenced by consumers sustainable consumption (Balderjahn et al., 2013). Research Done in Understanding the Effects of Cage Free Labelling on Consumer Sustainability Consciousness There is a significant interest in the recent years to understand if how labelling effects the purchase pattern of a consumer. A paper published in Journal of Food Distribution Research had tried to analyze Consumer Responses to Multiple and Superfluous Label especially in the Case of Eggs (Yan, 2016). Surveys have been conducted to understand if labelling indeed have any effects of the purchasing patterns of customers. There is also research being done if the consumers prefer the labelling and if they actually prefer cage free eggs. However, the activity in these area is low currently. The Gap There is a tremendous gap in understanding if the labelling and the cage-free treatment of hens actually effect the consciousness of a consumer. Egg is not only consumed as whole, it is usually consumed through several other food products such as mayonnaise and bakery items. How this influences the conscious of the consumers is unknown. There is little or no research made in these lines. This is again due to the new labelling system which had been in place just a few months before. However, there is significant interest in understating this gap and help consumers use goods of their choice, and help organizations increase their sales by producing the right products Conclusion The increasing need to use products that are ethically manufactured amongst customers due to sustainability consciousness has helped organizations move into sustainable products. The rise in the animal welfare and protection has also resulted in ensuring that food products especially those derived from animals are produced in their natural habitat rather than commercial conditions. This has led to concepts of cage free breeding of hen and the eggs procured being labelled to make customers aware of the same to ensure that the customers are provided with the right products. References Anderson, K.E., State, N.C., 7608, R. 27695 - and ken _anderson (2011) Comparison of fatty acid, cholesterol, and vitamin A and E composition in eggs from hens housed in conventional cage and range production facilities, Poultry Science, 90(7), pp. 16001608. doi: 10.3382/ps.2010-01289. Balderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B. and Wiedmann, K.-P. (2013) Consciousness for sustainable consumption: Scale development and new insights in the economic dimension of consumers sustainability, Academy of Marketing Science Review, 3(4). doi: http//dx..org/10.1007/s13162-013-0057-6. Brodwin, E. (2013) 9 misleading food labels that probably dont mean what you think. Available at: https://www.businessinsider.in/9-misleading-food-labels-that-probably-dont-mean-what-you-think/articleshow/49141358.cms (Accessed: 26 August 2016). de Carvalho, B.L., de Ftima Salgueiro, M. and Rita, P. (2015) Consumer sustainability consciousness: A five dimensional construct, Ecological Indicators, 58, pp. 402410. doi: 10.1016/j.ecolind.2015.05.053.c Farm Animal Welfare: An assessment of Product Labelling Claims, industry quality assurance guidelines and thrid party certification standards (no date) Available at: https://www.fda.gov/ohrms/dockets/dockets/06p0394/06p-0394-cp00001-15-Tab-13-Farm-Animal-Welfare-01-vol1.pdf (Accessed: 26 August 2016). Joanna Lot (2003) Pasture-ized Poultry. Available at: https://news.psu.edu/story/140750/2003/05/01/research/pasture-ized-poultry (Accessed: 26 August 2016). Jones, D.R. and Anderson, K.E., 2013. Housing system and laying hen strain impacts on egg microbiology. Poultry science, 92(8), pp.2221-2225. Matthews, D. (2015) Cage-free, free range, organic: What all those egg labels really mean. Available at: https://www.vox.com/2015/12/25/10662742/egg-labels-cage-free (Accessed: 26 August 2016). Parker, C. and De Costa, J., 2015. Misleading the ethical consumer: The regulation of free-range egg labelling. Pohjolainen, P., Tapio, P., Vinnari, M., Jokinen, P. and Rsnen, P., 2016. Consumer consciousness on meat and the environmentExploring differences. Appetite, 101, pp.37-45. Sassatelli, R., 2015. Consumer Culture, Sustainability and a New Vision of Consumer Sovereignty. Sociologia Ruralis, 55(4), pp.483-496. Yan Heng, Hikaru Hanawa Peterson and Xianghong Li (2016) Consumer Responses to Multiple and Superfluous Labels, Journal of Food Distribution Research, 47(2), pp. 6282.